Arkansas Suburban Mom Hooks $100,000 Playing FLW Fantasy Fishing

[djkimmel]

FLW News Press Release

Arkansas Suburban Mom Hooks $100,000 Playing FLW Fantasy Fishing Tournament
Friends and family told her fantasy fishing was silly, now she's $100,000 richer and laughing all the way to the bank.

MINNEAPOLIS (Tues., July 15, 2008) – Whenever Shellee (shuh-lee) Holyoak Kuykendall brought up fantasy fishing among her friends, they laughed and thought it was silly to play. Now, Kuykendall is laughing all the way to bank, because she won $100,000 playing, of all things, FLW Fantasy Fishing, which features the highest payout of all fantasy sports, worldwide.

Kuykendall, 35, a resident of Cabot, Ark., a suburb of Little Rock, is the second person from Arkansas to win $100,000 this summer playing FLW Fantasy Fishing. About two months ago, a 56-year-old grandfather from Rogers, Ark., Joe Collins, won $100,000 when he came in first place in FLW Fantasy Fishing's fourth tournament. Another Arkansas resident, Suzanne Mclean, Crossett, Ark., won a $2,500 U.S. Savings Bond for coming in third place in the same tournament as Kuykendall.

"I'm stunned. I can't believe it. This is all so crazy," said Kuykendall. "Our friends and family won't believe it. They know what fantasy football is, but they think fantasy fishing is silly. I think it's going to catch on now."

A professional artist who currently is taking some time off to raise her two sons, Kamden, 5, and Konlin, 1, Kuykendall was drawn into playing FLW Fantasy Fishing by her husband Kurtis, a director with the Arkansas Children's Hospital in Little Rock, who is an avid angler and has played other fantasy sports in the past. The couple had just moved to Little Rock last October from the Salt Lake City area to allow Kurtis to take his job with the hospital.

Kuykendall, her husband and a group of friends formed a league called "Utahrkansas" in mid-February when Kurtis learned about the start of the FLW Fantasy Fishing season while listening to a local radio program. Though she had entered all six tournaments, this was the first time that she, or her husband, had won any prize playing FLW Fantasy Fishing. Like fantasy football, but with fish, Kuykendall picked 10 professional bass anglers who participated in last weekend's Chevy Open, a premiere stop on the Wal-Mart FLW Tour that took place on the Detroit River in Detroit, Mich. 

Kuykendallis now in 1,678th place overall with 14,887 points in the FLW Fantasy Fishing tournament, and is in the running for a $1 million grand prize, which will be awarded to the fantasy fishing player who accumulates the most points over the seven tournament event season, which concludes in mid-August.

While she loves fishing for trout in Utah, Kuykendall confessed that she had never caught a bass before.

"I hope that doesn't disqualify me," said Kuykendall, who plans to use some of her winnings to pay down the couple's mortgage and to buy some art supplies so can continue her passion for painting landscapes and portraits.

Using a laptop computer rather than a rod and reel, Kuykendall entered the fantasy fishing game at www.fantasyfishing.com, selecting 10 pro bass anglers from among the 200 pro anglers who participate in the Wal-Martä FLWâ Tour. Kuykendall earned points based on the real, on-the-water performance of the pro bass anglers who fished the tour's sixth, four-day tournament, the Chevy Open, which was conducted last weekend on the Detroit River in Detroit, Mich. The Chevy Open was won by Kellogg's bass pro Alvin Shaw, a resident of State Road, N.C. Shaw won the tournament with a total catch of 39 pounds, 11 ounces, in the final two days of the competition to win a cash prize of $200,000.

Kuykendall not only picked Shaw for her fantasy fishing team, she picked him to win the tournament, an exacta, which earned Kuykendall bonus points. Based on the performance of her fantasy fishing team over the four-day tournament, Kuykendall accumulated 8,548 points.  Kuykendall's fantasy fishing team included the following bass pros:

1. Alvin Shaw
2. Andy Morgan
3. David Walker
4. Kim Stricker
5. Gary Yamamoto
6. Tom Monsoor
7. Sam Newby
8. Kyle Mabrey
9. Jason McKinnie
10. Scott Canterbury

Coming in second-place, with 8,094 points, was Jerry Taylor, a Sparta, Tenn., resident who won a $5,000 Wal-Mart gift card.  Taylor is an avid bass angler, and learned about FLW Fantasy Fishing by watching FLW Outdoors, a weekly program on FOX Sports Net (FSN).

"We have a new baby, so that $5,000 gift card will go a long way toward diapers and other things for our new daughter, Mabry Ashtyn," Taylor said. "I also might pick up a few things for bass fishing, too, the next time I'm at Wal-Mart."

Joining Kuykendall and Taylor, more than 580 other participants won prizes in FLW Fantasy Fishing's sixth tournament for a total of 3,480 prizes awarded so far in 2008. More than 4,000 prizes totaling as much as $7.3 million will be awarded during the course of the FLW Fantasy Fishing seven-tournament season.  In addition to millions in cash, other prizes such as Rangerâ boats; a Chevy Silverado; Yamaha and BRP ATVs and personal watercrafts; hundreds of thousands of dollars in Wal-Mart gift cards; tens of thousands of dollars of free BP gasoline and more will be awarded to the players with the highest point totals earned, based on the placement of their team of 10 professional anglers for each tournament.

Other top 10 winners included:

3rd place: Suzanne Mclean, Crossett, Ark., 7,538 points
4th place: Benny Miller, Hartland, Mich., 7,506 points
5th place: J. Hoppe, 7,471 points
6th place: Paul Sacks, Waterford, Mich., 7,420 points
7th place: John Cologero, West Fargo, N.D., 7,359 points
8th place: Eulen Brazier, Palmer, Tex., 7,303 points
9th place: Dave Chaney, Reed, Ky., 7,288 points
10th place: Shawn Calusinski, Aurora, Ill., 7,242 points

Fantasy Fishing Excitement Continues to Build

There's still more excitement to come as the FLW Fantasy Fishing tournament series moves on to its final tournament, the Forrest Wood Cup, scheduled to take place in Columbia, S.C. In this last tournament, FLW Fantasy Fishing is offering triple bonus points, creating a climatic finale for the seven-tournament season. Based on the results of the Forrest Wood Cup, not only will another player win $100,000 for winning the seventh tournament, one player will be awarded a guaranteed $1 million for accumulating the most points over the entire FLW Fantasy Fishing season.

"Anyone can be a winner regardless of when you start playing FLW Fantasy Fishing," said Irwin Jacobs, chairman of FLW OutdoorsÒ and creator of FLW Fantasy Fishing, "but you need to enter to win."

"There are hundreds of prizes awarded for each tournament," Jacobs added. "It's just like fishing – you never know if your next cast will be the big one."

Fantasy Fishing – How It Works

FLW Fantasy Fishing is free to play and is open to adults, ages 18 and up, throughout the world, wherever it is legal to play. Participants log onto www.fantasyfishing.com and register to enter the game. Players can sign up any time during the season, up until Aug. 13, 2008, the day before the Forrest Wood Cup championship tournament.

Prior to each Wal-Mart FLW Tour tournament, FLW Fantasy Fishing participants select a fantasy team of 10 FLW pro bass anglers. Participants earn points for each tournament, based on the performance (placement in the designated tournament) of their fantasy team pro anglers.  Participants can win prizes for an individual tournament as well as accumulate points over seven designated tournaments to be eligible for a $1 million cash prize, which will be awarded to the participant with the highest overall points for the season. Seven $100,000 first-place prizes go to the participants who earn the most points for each tournament. A $5 million bonus will be paid to the first player to correctly rank the top seven finishers in a tournament. Participants can subscribe to Player's Advantage to get the edge when selecting their team by accessing expert advice, inside information and cutting-edge statistical tools.

The Wal-Mart FLW Tour consists of seven tournaments, including:

•   Lake Toho (Kissimmee, Fla.): Feb. 28 – March 2, 2008
•   Lewis Smith Lake (Jasper, Ala.): April 3 – 6, 2008
•   National Guard Open – Lake Norman (Charlotte, N.C.): April 24 – 27, 2008
•   Wal-Mart Open – Beaver Lake (Rogers, Ark.): May 15 – 18, 2008
•   Fort Loudoun-Tellico Lakes (Knoxville, Tenn.): June 19 – 22, 2008
•   Chevy Open – Detroit River (Detroit, Mich.): July 10 – 13, 2008
•   Forrest Wood Cup – Lake Murray (Columbia, S.C.): Aug. 14 – 17, 2008

About FLW Outdoors

FLW Outdoors®is named after the legendary founder of Ranger® Boats, Forrest L. Wood, and it conducts the following tournament circuits:

•   Wal-Mart™ FLW Tour®
•   Wal-Mart™ FLW® Series
•   Stren™ Series
•   Wal-Mart™ Bass Fishing League
•   Wal-Mart™ FLW® Walleye Tour
•   Wal-Mart™ FLW® Walleye League
•   Wal-Mart™ FLW® Kingfish Tour
•   Wal-Mart™ FLW® Kingfish Series
•   Wal-Mart™ FLW® Redfish Series
•   Wal-Mart™ FLW® Striper Series

These circuits offer combined purses of more than $40 million through 230 events in 2008.

Wal-Mart and many of America's largest and most respected companies support FLW Outdoors and its tournament trails. Wal-Mart signed on as an FLW Outdoors sponsor in 1997 and today is the world's leading supporter of tournament fishing.  For more information about Wal-Mart, visit Walmart.com. For more information about FLW Outdoors and its tournaments, browse FLWOutdoors.com or call (270) 252-1000.

FLW® is a registered trademark of FLW Outdoors, Inc. Note: For a complete list of rules for the FLW Fantasy Fishing, visit http://www.fantasyfishing.com.