FLW Outdoors Unveils New Website

[djkimmel]

FLW Outdoors News

FLW Outdoors Unveils New Website

MINNEAPOLIS (March 2, 2011) — On the eve of the Walmart FLW Tour on Beaver Lake presented by Straight Talk, FLW Outdoors has announced the unveiling of its newly redesigned website. Located at the same Internet address, the new FLWOutdoors.com features a cleaner, fresher look while maintaining its user-friendly organization.

The new FLWOutdoors.com home page features 10 of the most compelling and recent articles as they rotate through the lead story slot. Flanked to the right are direct links to tournament results and standings. The latest news button directly below serves as the gateway for all recent articles. After entering the latest news page, users can sift through both FLW Outdoors news as well as industry news. Titled "Quick Bites," the section is designed to capture all of the latest industry news of interest to anglers and fans of FLWOutdoors.com.

Near the top of the home page, the content is organized by category. The first category is Tournaments and users can either scroll over the header and click directly into a circuit home page or click Tournaments to see an overview of each circuit. The next category, Tips & Techniques, houses content solely dedicated to making readers better anglers. A key component of the Tips & Techniques page is a new series of tutorial videos. Appropriately titled "Beyond the Basics," each video takes a comprehensive look at a popular fishing technique used on Tour as opposed to the ordinary 30-second fishing tip.

The third major category is FLW Pros and was created to promote FLW Outdoors' most successful tournament anglers. The top of the page has portraits of the current title holders both in bass and walleye fishing. Beneath them is the recent tournament winner, the Angler of the Year leader and various other featured pros. The remaining major categories are largely unchanged. Near the bottom of the home page are three containers that highlight various organizational aspects of FLW Outdoors, including "FLW Outdoors" on Versus, FLW Outdoors Magazine and upcoming Expo events. These aesthetic and content-related changes were made to ensure that FLWOutdoors.com remains the most trusted fishing resource in the industry.

"We have spent the last several months analyzing our site, researching, exploring technological changes and reviewing input from our readers and fans. We are proud to introduce our most comprehensive redesign of FLWOutdoors.com," said Trisha Blake, president, FLW Outdoors Marketing Division. "The site features easier navigation, improved aesthetics and many new features that will continue to make FLWOutdoors.com the premier online destination for both tournament and recreation anglers alike."

As always, FLWOutdoors.com boasts comprehensive news, photos, results, details and videos from eachof its tournament trails including up-to-date information on the Walmart FLW Tour, EverStart Series, Walmart Bass Fishing League, National Guard FLW Walleye Tour, National Guard FLW College Fishing, The Bass Federation and High School Fishing.

ABOUT FLW OUTDOORS
FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world's richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player's Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

[djkimmel]

I know I was more than a little surprised today when I went there to check something out. Guess I should check my email more often!!