TWO FISHING GIANTS ALIGN: CABELA’S PARTNERS WITH FLW OUTDOORS

[djkimmel]

TWO FISHING GIANTS ALIGN: CABELA'S PARTNERS WITH FLW OUTDOORS

MINNEAPOLIS (May 28, 2009) — FLW Outdoors, the world's largest tournament-fishing organization, and Cabela's, the World's Foremost Outfitter, announced today a strategic marketing partnership.

At many of the FLW Tour events and the $2 million Forrest Wood Cup, Cabela's will supply promotional offers exclusive to fans in attendance. At a recent FLW Tour event on Table Rock Lake in Branson, Mo., fans received a coupon for $10 off any $75 purchase or $20 off any $120 purchase. In addition, Cabela's will set up a mobile store at the Forrest Wood Cup in Pittsburgh July 30-Aug. 2.

Cabela's will also be a major promoter of FLW Fantasy Fishing, which features a guaranteed $1 million grand prize and six $100,000 prizes for each FLW Tour qualifying event. FLW Fantasy Fishing is free to play. However, participants can purchase Player's Advantage for only $10 to assist them in choosing their anglers throughout the entire season. In addition to

FantasyFishing.com

, Cabela's will have a strong presence on FLWOutdoors.com and CollegeFishing.com. Likewise, FLW Fantasy Fishing will be prominently featured on the Cabela's Web site. 

At the store level, Cabela's will distribute thousands of free FLW Fantasy Fishing scratch cards at their 28 retail locations across the United States. In addition, scratch cards have been inserted in the spring issue of the Cabela's catalog. These scratch cards introduce Cabela's customers to the fun and ease of winning with FLW Fantasy Fishing and offer lucrative prizes from a free music download to $1,000 cash. Customers can register to play at all 28 Cabela's stores or online at Cabelas.FantasyFishing.com. After registering, players receive an e-mail that includes a preselected team of pro anglers, which can be customized by logging on at

FantasyFishing.com

. Plus, all Cabela's registered players are entered into a monthly drawing to win a $250 Cabela's gift card.

Cabela's will also host appearances and seminars by the most accomplished FLW Outdoors pro anglers. For example, Berkley pro Scott Allar and Folgers pro Dustin Kjelden recently conducted a free walleye seminar and signed autographs at the Cabela's store in Rogers, Minn.  Other cross-promotional activities are also being discussed.

"FLW Outdoors and Cabela's share the same passionate audience," said FLW Outdoors Chairman Irwin L. Jacobs. "Both organizations excel within the same industry, but our core businesses are very diverse. By joining forces, we are able to tap into each other's strengths – it is truly a mutually beneficial relationship."

"When two leaders come together, you can expect great things," said Tommy Milner, Cabela's President and CEO. "The partnership between Cabela's and FLW Outdoors promises to deliver on those expectations by combining the excitement of tournament fishing with the legendary Cabela's experience."

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB."

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world. FLW Outdoors has taken fishing mainstream with FLW Fantasy Fishing, offering the largest awards possible in the history of fantasy sports, $10 million in cash and prizes. Sign up for Player's Advantage for only $10 to get your edge and win.

For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing and Player's Advantage, visit

FantasyFishing.com

.

FLWOutdoors.com